I help brands meet customers where they’re at, on channels they’re on, and deliver results that move the needle.
With over a decade of experience, I find I’m just as eager today as when I started. Whether I’m scaling enterprise lifecycle channels or building awareness and authority with lead-gen or content-led campaigns, I’m energized by challenges, inspired by collaboration, and motivated by the opportunity to make an impact.
customer-led content strategy
gtm strategy, pre + post launch
audience development + icp segmentation
lifecycle strategy + channel development
abm demand + lead generation | UX/UI
email + sms (segmentation, execution)
organic social strategy and cm strategy
content creation at scale
martech implementation + data mapping
topic and authority strategy
builder + driver approach to results
sales + revenue enablement
conversion rate optimization (checkout)
awareness + engagement strategy
reporting, insights, forecasting
a/b test + learn strategies
strategy designed for sustainable scale
LTV + subscription optimization
loyalty program planning
measurable partner programs
